Yes, you can read an entire book about tea. Why? Because matcha is no ordinary tea. And if social media is any indication, it is quickly unseating coffee as the energy-boosting drink of choice. Why? Because this powdered green tea's caffeine kick produces no jitters, no crash, and if that's not convincing enough - it gives you flow-state energy coupled with mental clarity. Plus it tastes good. And it's preeeeeetty.